Hearty Wheat Meat & the Uncanny Valley

“The Uncanny Valley” is an expression that originated within the field of robotics back in the 1970s. Basically it stated that more human a robot’s features became the more people felt empathy toward to it. But inevitably there was a point where the robot became so realistic—but not completely human, obviously—and at that point the robot became freaky. Scary and repulsive. But the theory of the Uncanny Valley also states that if the robot keeps on advancing then it’ll start to climb out of that valley the closer it comes to bridging the gap to toward absolute resemblance.



In other words, C-3PO is more empathetic than R2-D2 because he is more human. But if you look at the freaky almost-human characters in the Polar Express, then you’ll probably agree that C-3PO still more empathetic than them, even though (or because) he/it is way more abstracted. According to the chart, zombies also fall into this category. There is something about this almost-but-not-quite-human state that triggers repulsion in human beings. It looks real, it sounds real, but it’s not. It’s undead.



This is coming up more these days as Hollywood tries to cast virtual actors in scenes. The new David Fincher movie, Benjamin Button, is trying to create a completely virtual Brad Pitt that they can age with digital makeup. The story is that Benjamin is a guy who is born an old man and gets younger from year to year. They want to create whole scenes with this virtual Brad Pitt, but apparently they are still meeting up with strong resistance from the Uncanny Valley. The rumor is that the footage is absolutely realistic, but the human brain cannot be fooled. Even though all of the sensory input is greenlighting this thing, the human brain knows that it is fake, and feels there is something creepy about it. It will be interesting to see if they will ever be able to solve this problem, or whether the human brain will always somehow know.



It should also be noted that this repulsion applies toward humanness, mainly. Note that in the movie Ratatouille the food and cars and period detail were almost absolutely realistic but that the characters themselves were still somewhat cartoony and abstract. This is probably to keep them out of the Uncanny Valley, but I think this also relates to Scott McCloud’s excellent Understanding Comics, which talks about how the more detailed a comic character gets, the less a reader can identify with it because it just becomes more and more different than the reader. Not everyone can see themselves as Prince Valiant (I sure don’t look like that) but everyone can identify with the crudely-drawn Charlie Brown.



A couple of weeks ago Karen and I went to a place called the Veggie Grill down in Irvine. This restaurant is the oddest of birds: a restaurant that fakes meat out of different ingredients and sells it to its vegetarian customers. Now what percentage of vegetarians actually loves the taste of meat and craves it enough to go to a restaurant that attempts to replicate its bloody meatiness, guilt-free? The times I’ve tried to be vegetarian the thought of meat just gets more and more disgusting. So the Veggie Grill seems to be catering to a fairly small niche, but then what do I know.



I had been craving Carne Asada all day and when we went in they had a special of Carne Asada Tacos! The description gave me pause—“containing Hearty Wheat Meat made from 100% wheat protein, textured like roast beef, and marinated in our natural flavors and spices”—but the picture looked good, so I ordered it and got on the meat train barrelling right down into the Uncanny Valley, choo-choo!



I ate about a third of it. Karen’s Chillin’ Chicken wasn’t as bad—“our specially seasoned and marinated veggie protein blend…taste and believe”—but it was still challenging to eat. I just couldn’t get it down. I think my brain was freaked out in the same way it would be looking at one of these robots…or a zombie. It looks like beef, it smells like beef, but lordy it’s not like beef at all…. AAAAAARRRRRGHGGHGHG. Not that it tasted bad, necessarily, but my brain was getting the message loud and clear: “Meat a little off somehow. Do not eat. Rotten meat. You will get sick.” I think if the Hearty Wheat Meat had come out in the shape of a cube it would have been less repulsive. I eat tofu all the time without a problem. And you know, a veggie burger isn’t a problem because it’s just a disc. Tofurky? No problem.



But this, well, I never want to have this experience again. It was the Polar Express all over again, but with my tongue.